DAIRY QUEEN.

The third week of January is known for being the coldest, dreariest time of year.
Let’s fight it with the best parts of summer: enjoying a blizzard on a hot summer day.

STUNT/ACTIVATION

Blue Moon-Day
speciality Blizzard

teaser executions promoting DQ’s
Break From Winter activation

PRINT

OUT OF HOME

taking over heated bus shelters in the snowiest cities

SOCIAL

PR PACKAGE

sent to the chilliest East Coast influencers

CW: Madi Marchak