DAIRY QUEEN. 


The third week of January is known for being the coldest, dreariest time of year.
Let’s fight it with the best parts of summer: enjoying a blizzard on a hot summer day.



STUNT/ACTIVATION







Blue Moon-Day
speciality Blizzard 

teaser executions promoting DQ’s
Break From Winter activation

PRINT


OUT OF HOME

taking over heated bus shelters in the snowiest cities



SOCIAL

PR PACKAGE


sent to the chilliest East Coast influencers


CW: Madi Marchak
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