GOODWILL. 


Goodwill runs on donations. Yet in one of America’s biggest cities, Chicago, donating is extremely inconvenient —there’s only one donation center, and it’s downtown. The city is also filled with old, unused newspaper dispensers, up to 6 on any corner.

Let’s solve both of these problems by giving these aging relics a new purpose as Goodwill Drop Boxes, making donating easier for the average Chicagoan.



IDEA BOARD





PRINT

Because we were turning old newspaper boxes into donation centers, it felt fitting that
we announce the new program in the Chicago Tribune and the Chicago Sun-Times.





OUT OF HOME



SOCIAL


CW: Jack Brosnan
︎ reinhold.grace@gmail.com | ︎︎ gracereinhold