FIFA World Cup 26™

Client: Coca-Cola
Role: Creative Director

The FIFA World Cup is a stage for the world’s best players but this time, it’s about celebrating the fans. Coca-Cola’s Most Valuable Fan (MVF) program rewards superfans with exclusive prizes, merch, and experiences.

Now, we want to bring those prizes to life not as items, but as status symbols. Live on @cocacolafutbol.