FIFA World Cup 26™
Client: Coca-Cola
Role: Senior Art Director
Client: Coca-Cola
Role: Senior Art Director
The FIFA World Cup is a stage for the world’s best players but this time, it’s about celebrating the fans. Coca-Cola’s Most Valuable Fan (MVF) program rewards superfans with exclusive prizes, merch, and experiences.
Now, we want to bring those prizes to life not as items, but as status symbols. Live on @cocacolafutbol.
Now, we want to bring those prizes to life not as items, but as status symbols. Live on @cocacolafutbol.
Video Lookbook
Let Me Show You
Airtime
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Ever wonder who actually wins these things?
Meet the winner, whose tickets arrived to his house in Toronto via drone.