@dietcoke social relaunch
Client: Diet Coke
Role: Art Director
Client: Diet Coke
Role: Art Director
@dietcoke is back.
In 2024, we began testing a new content strategy; one where we put faces in feeds to show up like an active participant ourselves. Returning from a two year social hiatus with a fresh strategy, content approach and new social ambassador, @hauskris.
12.8M total organic impressions, 927K total organic engagements, 88.3K followers gained.
In 2024, we began testing a new content strategy; one where we put faces in feeds to show up like an active participant ourselves. Returning from a two year social hiatus with a fresh strategy, content approach and new social ambassador, @hauskris.
12.8M total organic impressions, 927K total organic engagements, 88.3K followers gained.
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The new and improved, @dietcoke.
Launching with community management on TikTok and following with both organic and paid social,
2024 was the year @dietcoke made its long awaited return. Here are the highlights:
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From dressing up as a Diet Coke can for Halloween to constantly posting her DC breaks/recipes,
it’s safe to say she’s Diet Coke’s biggest fan. Because of this, we decided to show her some love.
We suprised her with a custom gift inspired by all of her favorite ways to enjoy a Diet Coke break. Not only did Kristen call it
“the best PR package she'd ever received,” but she created three tiktoks and multiple IG stories to share with her fans.
Meet Diet Coke superfan, @hauskris 🥤
From dressing up as a Diet Coke can for Halloween to constantly posting her DC breaks/recipes,
it’s safe to say she’s Diet Coke’s biggest fan. Because of this, we decided to show her some love.
We suprised her with a custom gift inspired by all of her favorite ways to enjoy a Diet Coke break. Not only did Kristen call it
“the best PR package she'd ever received,” but she created three tiktoks and multiple IG stories to share with her fans.
1.3M total views | 234K engagements | 95% positive sentiment
Since showing Kristen all the love on social, she is now an official Diet Coke partner, earning the title of “Director of Diet Coke Breaks.” This has led to creative collaboration on paid and organic assets, real time content creation, and brainstorming on larger brand activations - stay tuned 👀️