@dietcoke social relaunch
Client: Diet Coke
Role: Art Director
Client: Diet Coke
Role: Art Director
@dietcoke is back.
In 2024, we began testing a new content strategy; one where we put faces in feeds to show up like an active participant ourselves. Returning from a two year social hiatus with a fresh strategy, content approach and new social ambassador, @hauskris.
12.8M total organic impressions, 927K total organic engagements, 88.3K followers gained
In 2024, we began testing a new content strategy; one where we put faces in feeds to show up like an active participant ourselves. Returning from a two year social hiatus with a fresh strategy, content approach and new social ambassador, @hauskris.
12.8M total organic impressions, 927K total organic engagements, 88.3K followers gained
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The new and improved, @dietcoke.
Launching with community management on TikTok and following with both organic and paid social,
2024 was the year @dietcoke made its long awaited return. Here are the highlights from then until now.
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Meet our Director of Diet Coke breaks, @hauskris 🥤
From dressing up as a Diet Coke can for Halloween to constantly posting her DC breaks and recipes, it’s safe to say that she’s Diet Coke’s biggest fan. Because of this, we decided to show her some love with a custom PR gift that she called “the best PR package she'd ever received.” Since then, she has been a mainstay in our feed and content strategy in every major moment - from LTO flavor drops to launching a merch line designed entirely by her.
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Diet Coke Lime 🍋🟩
In 2025, Diet Coke Lime made its long awaited return. With scroll-stopping visuals in feed, gathering community excitement, and the help of our Director of Diet Coke breaks, @hauskris, and creator, @avericamille, lime is back and better than ever. More to come 👀
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Close Friends Launch
In September of 2024, we launched Close Friends on Instagram, adding iconic lovers of the brand such as Gabby Windey, Evan Ross Katz, Bowen Yang, and much more. Since launch, we have used the space as a way to tease future launches, give exclusive access to product launches, and provide custom discount codes for our community.
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Cherry Diet Coke is back and here to stay! To highlight the iconic Diet Coke Break moment, our Director of Diet Coke breaks, @hauskris, helped us announce the return in a fun, campy, social film.
Diet Cherry Coke 🍒
Cherry Diet Coke is back and here to stay! To highlight the iconic Diet Coke Break moment, our Director of Diet Coke breaks, @hauskris, helped us announce the return in a fun, campy, social film.