it sells itself ๐
Client: Minute Maid Zero Sugar
Role: Art Director
Client: Minute Maid Zero Sugar
Role: Art Director
Consumers are overwhelmed with decision fatigue.
With great taste and zero sugarโฆMinute Maid Zero Sugar is one decision that requires zero effort. In fact, it pretty much sells itself. So our spokesperson, Jon Hamm, had to learn to do less (zero to be exact) to sell more.
With great taste and zero sugarโฆMinute Maid Zero Sugar is one decision that requires zero effort. In fact, it pretty much sells itself. So our spokesperson, Jon Hamm, had to learn to do less (zero to be exact) to sell more.
๐๐ฑ
Whatโs even less effort than selling
Minute Maid Zero Sugar? Selling the seeds.
We created Minute Maid Zero Sugar seed packets and scattered them around LA, Chicago, and NYC, encouraging people to grow their own lemon trees resulting in less effort for us. However, seeing as the average lemon tree takes 7-15 years to grow, they might as well drink our juice while they wait. Check out our IG @minutemaid for more seeds in the wild.
