outsmart summer 💧

Client: smartwater
Role: Art Director
this year, we want to help people keep it smart & unlock more fun all summer long




tv + olv + social



It's official. Pete Davidson has figured out a way to outsmart his summer gig...with a smartwater-filled telepresence robot.
We built robo-pete, so that real Pete can now be two places at once: on set selling smartwater and living his best life this summer.









out of home


we took the campaign a step further, expanding it to target summer travelers where they need it most: the airport.
you lose 8 oz of water for every 1 hr you fly, so there's no better time to grab some h2o than at your gate.



taxis move fast. our ad’s on there.︎
 






Grace Reinhold
Art Director


Hi, I’m Grace!

A mid-level art director currently working at VMLY&R in New York City. 
Let’s chat!

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