https://gracereinhold.com grace reinhold Thu, 22 Oct 2026 17:58:01 +0000 https://gracereinhold.com en https://gracereinhold.com/Index Tue, 18 Apr 2023 15:49:03 +0000 grace reinhold https://gracereinhold.com/Index hi, i’m grace! https://gracereinhold.com/about Wed, 08 Jul 2020 00:37:57 +0000 grace reinhold https://gracereinhold.com/about <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/94bc2a8f6317804769456e39635c530278f1a67275857635948d25ac626a5aec/IMG_3622.JPG" data-mid="253622666" border="0" src="https://freight.cargo.site/w/960/i/94bc2a8f6317804769456e39635c530278f1a67275857635948d25ac626a5aec/IMG_3622.JPG" />︎ reinhold.grace@gmail.com ︎ /in/gracereinhold ︎ Resume Grace Reinhold is an Assosicate Art Director based in New York. EXPERIENCEVML — New York, NY↳ ACD, Art (July ‘26 - Present)↳ Senior Art Director (May ‘25-July ‘26)↳ Art Director (Dec ‘22 - April ‘25)↳ Junior Art Director (Sep ‘21 - Dec ‘22)RPA — LA, remote (March-Sept ‘22)↳ Art Director Intern AWARDS2026 / Cannes Lions Gold — Outdoor2026 / Cannes Lion Silver — Brand Experience + Activation2026 / Cannes Lions Bronze — Industry Craft2026 / Tribeca Film Festival Winner — Best Commercial2026 / New York Festivals Silver — Branded Content and Entertainment2026 / New York Festivals 2026 x3 Finalists2026 / London International Awards Bronze — B2B 2026 / London International Awards Bronze — Billboard2026 / OBEI Awards | Silver, International OOH https://gracereinhold.com/about-new Thu, 22 Oct 2026 17:58:01 +0000 grace reinhold https://gracereinhold.com/about-new hi, i’m grace! Grace Reinhold is an Assosicate Art Director based in New York. EXPERIENCEVML — New York, NY↳ ACD, Art (July ‘26 - Present)↳ Senior Art Director (May ‘25-July ‘26)↳ Art Director (Dec ‘22 - April ‘25)↳ Junior Art Director (Sep ‘21 - Dec ‘22)RPA — LA, remote (March-Sept ‘22)↳ Art Director Intern AWARDS2026 / Cannes Lions Gold — Outdoor2026 / Cannes Lion Silver — Brand Experience + Activation2026 / Cannes Lions Bronze — Industry Craft2026 / Tribeca Film Festival Winner — Best Commercial2026 / New York Festivals Silver — Branded Content and Entertainment2026 / New York Festivals 2026 x3 Finalists2026 / London International Awards Bronze — B2B 2026 / London International Awards Bronze — Billboard2026 / OBEI Awards | Silver, International OOH ︎ reinhold.grace@gmail.com ︎ /in/gracereinhold ︎ Resume https://gracereinhold.com/the-last-coke-in-the-desert Tue, 28 Apr 2026 13:36:33 +0000 grace reinhold https://gracereinhold.com/the-last-coke-in-the-desert The Last Coke in the Desert Client: Coca-Cola Role: Senior Art Director <img width="3902" height="1112" width_o="3902" height_o="1112" data-src="https://freight.cargo.site/t/original/i/4da80edc4606249e9e819509e2726a957dd1ff0c374831b2296ffe4de23084e1/awards.png" data-mid="249805875" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/4da80edc4606249e9e819509e2726a957dd1ff0c374831b2296ffe4de23084e1/awards.png" /> "La Última Coca-Cola del desierto" 🥤🏜️ A saying used in Mexico to describe people who think too highly of themselves. To celebrate 100 years of Coca-Cola in Mexico, we set out into the desert to find the true meaning behind the phrase. Instead, we met Pedro and Josefina, Maria and Áugustin, Noemi and her daughters. Shopkeepers in Mexico's most remote deserts, keeping Coke cold in their small tiendas despite relentless heat. Tribeca Film Festival | Winner, Best Commercial Cannes Lions | Gold Lion Outdoor / Silver Lion Brand Experience + Activation / Bronze Lion (Campaign) Industry Craft / Entertainment Shortlist / Shortlist, EntertainmentNew York Festivals | Silver, Branded Content and Entertainment: Craft&nbsp; / 3x Shortlist London International Awards | Bronze, B2B / Bronze, Billboard ︎ <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/0cab4822f7d45ffc901f0b99b8c321f07010adb19b5894de066b1510b7dc6a5e/OOH-Maria.jpg" data-mid="248270435" border="0" src="https://freight.cargo.site/w/1000/i/0cab4822f7d45ffc901f0b99b8c321f07010adb19b5894de066b1510b7dc6a5e/OOH-Maria.jpg" /> <img width="3000" height="1674" width_o="3000" height_o="1674" data-src="https://freight.cargo.site/t/original/i/669c87efa4298225dc37d4e66fdaacd5f9d9dc8a75dfe0024cf76487b93efda5/PRINT-Pedro-2.jpg" data-mid="248540868" border="0" src="https://freight.cargo.site/w/1000/i/669c87efa4298225dc37d4e66fdaacd5f9d9dc8a75dfe0024cf76487b93efda5/PRINT-Pedro-2.jpg" /> <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/fc8cae40d5f2426dc4d39302cfd2e4467738cab8e297c461240ede95209828a1/OOH-Noemi.jpg" data-mid="248270436" border="0" src="https://freight.cargo.site/w/1000/i/fc8cae40d5f2426dc4d39302cfd2e4467738cab8e297c461240ede95209828a1/OOH-Noemi.jpg" /> <img width="5504" height="3072" width_o="5504" height_o="3072" data-src="https://freight.cargo.site/t/original/i/d0d0c95e153b4d6627de3625e5c80075154da7beadfb08d52df1b81f7aec0ea6/OOH-Josefa.jpg" data-mid="248270434" border="0" src="https://freight.cargo.site/w/1000/i/d0d0c95e153b4d6627de3625e5c80075154da7beadfb08d52df1b81f7aec0ea6/OOH-Josefa.jpg" /> <img width="3000" height="1674" width_o="3000" height_o="1674" data-src="https://freight.cargo.site/t/original/i/bdf5c7987c74db5cfdea9cf3baa4f87abe4bed812d2cac5ed6a06b6888ff6c08/PRINT-Pedro-1.jpg" data-mid="248540900" border="0" src="https://freight.cargo.site/w/1000/i/bdf5c7987c74db5cfdea9cf3baa4f87abe4bed812d2cac5ed6a06b6888ff6c08/PRINT-Pedro-1.jpg" /> <img width="3000" height="1674" width_o="3000" height_o="1674" data-src="https://freight.cargo.site/t/original/i/d84d9826957ed8063045b88e3643d0332b740c75ced13d35024aec51f4c00f59/PRINT-Sisters.jpg" data-mid="248540831" border="0" src="https://freight.cargo.site/w/1000/i/d84d9826957ed8063045b88e3643d0332b740c75ced13d35024aec51f4c00f59/PRINT-Sisters.jpg" /> <img width="3217" height="1810" width_o="3217" height_o="1810" data-src="https://freight.cargo.site/t/original/i/c16d5e30bfd216c342e5d1497eced1280038ffa74f9dcc461b484334846f3b0b/vlcsnap-2026-04-10-22h45m52s406.jpg" data-mid="250178167" border="0" src="https://freight.cargo.site/w/1000/i/c16d5e30bfd216c342e5d1497eced1280038ffa74f9dcc461b484334846f3b0b/vlcsnap-2026-04-10-22h45m52s406.jpg" /> <img width="3680" height="2070" width_o="3680" height_o="2070" data-src="https://freight.cargo.site/t/original/i/f94a670b227d7c674bc4c80c8f0161a3a37ab190497700b060335d9bb6b8717b/vlcsnap-2026-04-10-22h50m27s534-3.jpg" data-mid="250178169" border="0" src="https://freight.cargo.site/w/1000/i/f94a670b227d7c674bc4c80c8f0161a3a37ab190497700b060335d9bb6b8717b/vlcsnap-2026-04-10-22h50m27s534-3.jpg" /> <img width="3710" height="2087" width_o="3710" height_o="2087" data-src="https://freight.cargo.site/t/original/i/b4bda0687179e73c7f42c9cd8c232be93c45910c7aa99345cd42457eed73cc1d/vlcsnap-2026-04-10-22h43m43s916.jpg" data-mid="250178168" border="0" src="https://freight.cargo.site/w/1000/i/b4bda0687179e73c7f42c9cd8c232be93c45910c7aa99345cd42457eed73cc1d/vlcsnap-2026-04-10-22h43m43s916.jpg" /> <img width="7063" height="3942" width_o="7063" height_o="3942" data-src="https://freight.cargo.site/t/original/i/4e96b75849add0cef0883a1c7ca6cec16e3efb70c2671d10ee4a30e2205a8f29/Poster1-2.jpg" data-mid="248541689" border="0" src="https://freight.cargo.site/w/1000/i/4e96b75849add0cef0883a1c7ca6cec16e3efb70c2671d10ee4a30e2205a8f29/Poster1-2.jpg" /> Case Study The Making Of: https://gracereinhold.com/diet-coke-x-the-devil-wears-prada-2 Mon, 20 Apr 2026 15:32:35 +0000 grace reinhold https://gracereinhold.com/diet-coke-x-the-devil-wears-prada-2 Diet Coke x The Devil Wears Prada 2 Client: Diet Coke Role: Senior Art DirectorTo celebrate Diet Coke’s partnership with The Devil Wears Prada 2, we returned to Runway Magazine through the eyes of the “Miranda girls.” Our hero film captures a rare Diet Coke break—cut short when Miranda arrives early, reminding us that in fashion, the break never lasts as long as you want it to.&nbsp; That’s all! ︎ Three 15-second social vignettes extend the story, offering quick, character-driven glimpses into office life at Runway, which of course, runs on Diet Coke.&nbsp; ︎Even more magic of the Runway Office 📸 <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/a8342c3764a117adbd76d9edcbb438f556fb22a618ada06b39a9a5821514346c/000031480024.jpg" data-mid="247428412" border="0" src="https://freight.cargo.site/w/1000/i/a8342c3764a117adbd76d9edcbb438f556fb22a618ada06b39a9a5821514346c/000031480024.jpg" /> <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/9e438f418924b0e66467669458084ac0b12e3d1e06d35bb9f5042e6541ff591f/000031460029.jpg" data-mid="247428398" border="0" src="https://freight.cargo.site/w/1000/i/9e438f418924b0e66467669458084ac0b12e3d1e06d35bb9f5042e6541ff591f/000031460029.jpg" /> <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dd0c769b23c882cd223862e390f462cf552d110d4cc3b82f48d16030a1d05925/Still3_Frame2.png" data-mid="247428425" border="0" src="https://freight.cargo.site/w/960/i/dd0c769b23c882cd223862e390f462cf552d110d4cc3b82f48d16030a1d05925/Still3_Frame2.png" /> <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/18c93f6d2ab4bf050480deb9b2d595d8fefe708be4f4c3203829d02a420329c6/000031460036.jpg" data-mid="247428399" border="0" src="https://freight.cargo.site/w/1000/i/18c93f6d2ab4bf050480deb9b2d595d8fefe708be4f4c3203829d02a420329c6/000031460036.jpg" /> <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/82d633b7fcf723a262f9ecf72679de085692891bfe32fa3ad928e1eaab60b280/000031490022.jpg" data-mid="247428414" border="0" src="https://freight.cargo.site/w/1000/i/82d633b7fcf723a262f9ecf72679de085692891bfe32fa3ad928e1eaab60b280/000031490022.jpg" /> <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/872da94847e304de7b5ae5584687db2f77302858cf93c3736a4fdee986d6f0ef/Still2_Frame3.png" data-mid="247428416" border="0" src="https://freight.cargo.site/w/960/i/872da94847e304de7b5ae5584687db2f77302858cf93c3736a4fdee986d6f0ef/Still2_Frame3.png" /> <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/a8342c3764a117adbd76d9edcbb438f556fb22a618ada06b39a9a5821514346c/000031480024.jpg" data-mid="247428412" border="0" src="https://freight.cargo.site/w/1000/i/a8342c3764a117adbd76d9edcbb438f556fb22a618ada06b39a9a5821514346c/000031480024.jpg" /> <img width="4492" height="6774" width_o="4492" height_o="6774" data-src="https://freight.cargo.site/t/original/i/10285c668fc155b37a321f73653a55a3552973d7ef7011a032595af85260551c/000031470029.jpg" data-mid="247428400" border="0" src="https://freight.cargo.site/w/1000/i/10285c668fc155b37a321f73653a55a3552973d7ef7011a032595af85260551c/000031470029.jpg" /> <img width="1190" height="1728" width_o="1190" height_o="1728" data-src="https://freight.cargo.site/t/original/i/cab5df314730e48fbccea0f696702f6559be04a2a504fd3b7d963cdeccb8c6cd/Screenshot-2026-04-20-at-12.19.05PM.png" data-mid="247428402" border="0" src="https://freight.cargo.site/w/1000/i/cab5df314730e48fbccea0f696702f6559be04a2a504fd3b7d963cdeccb8c6cd/Screenshot-2026-04-20-at-12.19.05PM.png" /> <img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9af2710b5566947b9fc9ab2c0e2f2491ede834a6d3b599078bf26dc2693e1012/6D6173CD-291C-49DE-9FA7-5BC8FCE8E211-m.jpg" data-mid="247428430" border="0" src="https://freight.cargo.site/w/1000/i/9af2710b5566947b9fc9ab2c0e2f2491ede834a6d3b599078bf26dc2693e1012/6D6173CD-291C-49DE-9FA7-5BC8FCE8E211-m.jpg" /> <img width="1174" height="1800" width_o="1174" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1c180c24ebd313030cb15a86677545f76010e9c7d45da5697e83e0c1c20937df/Screenshot-2026-04-20-at-12.20.06PM.png" data-mid="247428410" border="0" src="https://freight.cargo.site/w/1000/i/1c180c24ebd313030cb15a86677545f76010e9c7d45da5697e83e0c1c20937df/Screenshot-2026-04-20-at-12.20.06PM.png" /> https://gracereinhold.com/coca-cola-x-fifa-world-cup Mon, 20 Apr 2026 12:41:32 +0000 grace reinhold https://gracereinhold.com/coca-cola-x-fifa-world-cup FIFA World Cup 26™ Client: Coca-Cola Role: Senior Art Director The FIFA World Cup is a stage for the world’s best players but this time, it’s about celebrating the fans. Coca-Cola’s Most Valuable Fan (MVF) program rewards superfans with exclusive prizes, merch, and experiences. Now, we want to bring those prizes to life not as items, but as status symbols. Live on&nbsp;@cocacolafutbol.&nbsp;&nbsp; Video Lookbook Let Me Show You Airtime ︎ <img width="1467" height="2196" width_o="1467" height_o="2196" data-src="https://freight.cargo.site/t/original/i/66c8f8ec4df420dcb8730bc6a22f20196f2dd59f4a07ba046ed506849247fb90/M44xCC_FWC2026_MAIN_12142025_KC_.jpg" data-mid="247422391" border="0" src="https://freight.cargo.site/w/1000/i/66c8f8ec4df420dcb8730bc6a22f20196f2dd59f4a07ba046ed506849247fb90/M44xCC_FWC2026_MAIN_12142025_KC_.jpg" /> <img width="5373" height="6250" width_o="5373" height_o="6250" data-src="https://freight.cargo.site/t/original/i/f056534783dc45d34714b0f5498cf5e15b0bf867c20bebf2c509ac9547698653/M44xCC_FWC2026_EXTRA_MOMENTS_12142025_KC_-17.jpg" data-mid="247422384" border="0" src="https://freight.cargo.site/w/1000/i/f056534783dc45d34714b0f5498cf5e15b0bf867c20bebf2c509ac9547698653/M44xCC_FWC2026_EXTRA_MOMENTS_12142025_KC_-17.jpg" /> <img width="1430" height="1792" width_o="1430" height_o="1792" data-src="https://freight.cargo.site/t/original/i/217cacba985c94cc58e30d769f6d6fa5d4ded6fdd5f55fc4ed511ac2040a673e/Screenshot-2026-04-20-at-8.50.17AM.png" data-mid="247422403" border="0" src="https://freight.cargo.site/w/1000/i/217cacba985c94cc58e30d769f6d6fa5d4ded6fdd5f55fc4ed511ac2040a673e/Screenshot-2026-04-20-at-8.50.17AM.png" /> <img width="1466" height="2183" width_o="1466" height_o="2183" data-src="https://freight.cargo.site/t/original/i/3905fe99d9583937eaf9d6d99001535b48b1fdcbb064a391f47a47e8d9230bef/M44xCC_FWC2026_EXTRA_MOMENTS_12142025_KC_.jpg" data-mid="247422385" border="0" src="https://freight.cargo.site/w/1000/i/3905fe99d9583937eaf9d6d99001535b48b1fdcbb064a391f47a47e8d9230bef/M44xCC_FWC2026_EXTRA_MOMENTS_12142025_KC_.jpg" /> <img width="1467" height="2196" width_o="1467" height_o="2196" data-src="https://freight.cargo.site/t/original/i/ad832b88116a0f2252c67d4f1f76592491690fd48bfb85797f307e928510354c/M44xCC_FWC2026_MAIN_12142025_KC_-4.jpg" data-mid="247422386" border="0" src="https://freight.cargo.site/w/1000/i/ad832b88116a0f2252c67d4f1f76592491690fd48bfb85797f307e928510354c/M44xCC_FWC2026_MAIN_12142025_KC_-4.jpg" /> <img width="1467" height="2190" width_o="1467" height_o="2190" data-src="https://freight.cargo.site/t/original/i/831dea679339fe9634e6b275c1f99347b2b2eb381602ba050d1bd356adccf14c/M44xCC_FWC2026_MAIN_12142025_KC_-17.jpg" data-mid="247422389" border="0" src="https://freight.cargo.site/w/1000/i/831dea679339fe9634e6b275c1f99347b2b2eb381602ba050d1bd356adccf14c/M44xCC_FWC2026_MAIN_12142025_KC_-17.jpg" /> <img width="1467" height="2196" width_o="1467" height_o="2196" data-src="https://freight.cargo.site/t/original/i/aef455f247b61c93fb1fa249d34882380bc668ad467c3adb0652ab1821b26f6e/M44xCC_FWC2026_MAIN_12142025_KC_-10.jpg" data-mid="247422388" border="0" src="https://freight.cargo.site/w/1000/i/aef455f247b61c93fb1fa249d34882380bc668ad467c3adb0652ab1821b26f6e/M44xCC_FWC2026_MAIN_12142025_KC_-10.jpg" /> ︎ Ever wonder who actually wins these things? Meet the winner, whose tickets arrived to his house in Toronto via drone.&nbsp; ︎ We made it to the World Cup!&nbsp;&nbsp; &nbsp;Live content capture with Coca-Cola talent, Cristo Fernández. Futbol is life!&nbsp; https://gracereinhold.com/the-return-of-dietcoke Thu, 25 Jul 2024 14:23:09 +0000 grace reinhold https://gracereinhold.com/the-return-of-dietcoke @dietcoke social relaunch Client: Diet Coke Role: Art Director@dietcoke is back.&nbsp; In 2024, we began testing a new content strategy; one where we put faces in feeds to show up like an active participant ourselves. Returning from a two year social hiatus with a fresh strategy, content approach and new social ambassador, @hauskris.&nbsp;66% follower growth YoY, 4.7M earned engagements, +52% total mentions ︎ The new and improved, @dietcoke.&nbsp; Launching with community management on TikTok and following with both organic and paid social, 2024 was the year @dietcoke made its long awaited return. Here are the highlights from then until now.&nbsp; <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/c47dda56497780cd886e45ef83a7076ce07c6395571683efb29481e2dded1230/2023_12_18_DietCoke_Day1_DcDayDream_Reflections_1030.jpg" data-mid="215272316" border="0" src="https://freight.cargo.site/w/1000/i/c47dda56497780cd886e45ef83a7076ce07c6395571683efb29481e2dded1230/2023_12_18_DietCoke_Day1_DcDayDream_Reflections_1030.jpg" /> <img width="427" height="720" width_o="427" height_o="720" data-src="https://freight.cargo.site/t/original/i/11440c0e0972353f938880cb11093f11256cf50ea38e4e4476506d1930eb0297/chrome-capture-2026-01-18-6.gif" data-mid="243448046" border="0" src="https://freight.cargo.site/w/427/i/11440c0e0972353f938880cb11093f11256cf50ea38e4e4476506d1930eb0297/chrome-capture-2026-01-18-6.gif" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/8e2558ab30b544a345d0c557d0fa1699ec58e05b3d794daa07092e35411a278b/2023_12_19_DietCoke_Day2_PrettyInPlatinum_IceyLineup_2087.jpg" data-mid="215272327" border="0" src="https://freight.cargo.site/w/1000/i/8e2558ab30b544a345d0c557d0fa1699ec58e05b3d794daa07092e35411a278b/2023_12_19_DietCoke_Day2_PrettyInPlatinum_IceyLineup_2087.jpg" /> <img width="430" height="720" width_o="430" height_o="720" data-src="https://freight.cargo.site/t/original/i/6ac4b5dca438a28e71d11ddd61685a89a5c9ac7bc62fa7ea0d3e3364af5a60c9/DKOPlane.gif" data-mid="243447950" border="0" src="https://freight.cargo.site/w/430/i/6ac4b5dca438a28e71d11ddd61685a89a5c9ac7bc62fa7ea0d3e3364af5a60c9/DKOPlane.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aba5f3e85a170430e56330f132958d86ba20c06e7426a27b164c8433c238c21d/SnapInsta.to_503658165_18506904331005170_3739910826555250040_n.jpg" data-mid="243447975" border="0" src="https://freight.cargo.site/w/1000/i/aba5f3e85a170430e56330f132958d86ba20c06e7426a27b164c8433c238c21d/SnapInsta.to_503658165_18506904331005170_3739910826555250040_n.jpg" /> <img width="424" height="720" width_o="424" height_o="720" data-src="https://freight.cargo.site/t/original/i/3af7a4796bc25f885f5cb7ca04893c25561a02c774e7d3cc0c33c2f792e22b5e/DKO_bball.gif" data-mid="243447993" border="0" src="https://freight.cargo.site/w/424/i/3af7a4796bc25f885f5cb7ca04893c25561a02c774e7d3cc0c33c2f792e22b5e/DKO_bball.gif" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/62033f7a1fc40127026591fe1d84bd0bc4ce4ed90f6dc7344014b23616bd6840/2023_12_18_DietCoke_Day1_DcDayDream_FeelinaFizzy_0796.jpg" data-mid="215272302" border="0" src="https://freight.cargo.site/w/1000/i/62033f7a1fc40127026591fe1d84bd0bc4ce4ed90f6dc7344014b23616bd6840/2023_12_18_DietCoke_Day1_DcDayDream_FeelinaFizzy_0796.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8ae3f447248c37f4915c2de739d0dcb6603725811cfd193c12c1cfba8c51d109/SnapInsta.to_530548261_18519230755005170_6692053129579260462_n.jpg" data-mid="243448001" border="0" src="https://freight.cargo.site/w/1000/i/8ae3f447248c37f4915c2de739d0dcb6603725811cfd193c12c1cfba8c51d109/SnapInsta.to_530548261_18519230755005170_6692053129579260462_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/656f03882c7324563d19a6d42b12898c67dc2b8bbe66a0093fb168d44a02e8f4/SnapInsta.to_472418966_1301120884262573_4608839448638123704_n.jpg" data-mid="243447951" border="0" src="https://freight.cargo.site/w/1000/i/656f03882c7324563d19a6d42b12898c67dc2b8bbe66a0093fb168d44a02e8f4/SnapInsta.to_472418966_1301120884262573_4608839448638123704_n.jpg" /> <img width="1074" height="720" width_o="1074" height_o="720" data-src="https://freight.cargo.site/t/original/i/7169fc5bba849059617653c66107d0dc384fc96798214e213f6d66711f91a777/chrome-capture-2026-01-18.gif" data-mid="243448052" border="0" src="https://freight.cargo.site/w/1000/i/7169fc5bba849059617653c66107d0dc384fc96798214e213f6d66711f91a777/chrome-capture-2026-01-18.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7a2eed50ac9ad9acd87f942e841cf06b2221586d23cb14fdb4e9846698dcfaf2/SnapInsta.to_557592625_18529512637005170_8996928909292576513_n.jpg" data-mid="243448044" border="0" src="https://freight.cargo.site/w/1000/i/7a2eed50ac9ad9acd87f942e841cf06b2221586d23cb14fdb4e9846698dcfaf2/SnapInsta.to_557592625_18529512637005170_8996928909292576513_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/355ae8246b84adf86e02deeee0fbd1482fb46ed8e329ea552da90752cd7cf7f0/SnapInsta.to_590413147_18544133308005170_1395428356931336074_n.jpg" data-mid="243448171" border="0" src="https://freight.cargo.site/w/1000/i/355ae8246b84adf86e02deeee0fbd1482fb46ed8e329ea552da90752cd7cf7f0/SnapInsta.to_590413147_18544133308005170_1395428356931336074_n.jpg" /> <img width="419" height="720" width_o="419" height_o="720" data-src="https://freight.cargo.site/t/original/i/1352e1e79f0e89d187b5017589b8cb614880f71a2f1cd510252e8548fce837ae/chrome-capture-2026-01-18-1.gif" data-mid="243448155" border="0" src="https://freight.cargo.site/w/419/i/1352e1e79f0e89d187b5017589b8cb614880f71a2f1cd510252e8548fce837ae/chrome-capture-2026-01-18-1.gif" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/7edbce2954f004d1ac0700cb7d7e7d779c2a0192b80074e428916f05b6b975f5/2023_12_19_DietCoke_Day2_BodegaBoost_HandsFull_2406.jpg" data-mid="215272293" border="0" src="https://freight.cargo.site/w/1000/i/7edbce2954f004d1ac0700cb7d7e7d779c2a0192b80074e428916f05b6b975f5/2023_12_19_DietCoke_Day2_BodegaBoost_HandsFull_2406.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/57b75d7131b6c3ace919471d4de1cfc4bce3a997c28044fde9d3017149249a95/2023_12_19_DietCoke_Day2_PrettyInPlatinum__2611.jpg" data-mid="215272324" border="0" src="https://freight.cargo.site/w/1000/i/57b75d7131b6c3ace919471d4de1cfc4bce3a997c28044fde9d3017149249a95/2023_12_19_DietCoke_Day2_PrettyInPlatinum__2611.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/95413589972639a04f44a9a7524a9ece422ebf658725b2290c9925867ce6439e/SnapInsta.to_572967956_18537714721005170_6534883675369065007_n-1.jpg" data-mid="243448170" border="0" src="https://freight.cargo.site/w/1000/i/95413589972639a04f44a9a7524a9ece422ebf658725b2290c9925867ce6439e/SnapInsta.to_572967956_18537714721005170_6534883675369065007_n-1.jpg" /> ︎ Meet our Director of Diet Coke breaks, @hauskris&nbsp;🥤From dressing up as a Diet Coke can for Halloween to constantly posting her DC breaks and recipes, it’s safe to say that she’s Diet Coke’s biggest fan. Because of this, we decided to show her some love with a custom PR gift that she called&nbsp;“the best PR package she'd ever received.” Since then, she has been a mainstay in our feed and content strategy in every major moment - from LTO flavor drops to launching a merch line designed entirely by her.&nbsp; <img width="429" height="720" width_o="429" height_o="720" data-src="https://freight.cargo.site/t/original/i/ee53babe74370cdf0da7f14070fcc9a71b621c68a9727f93197222ab87e26f11/chrome-capture-2026-01-18-1.gif" data-mid="243447831" border="0" src="https://freight.cargo.site/w/429/i/ee53babe74370cdf0da7f14070fcc9a71b621c68a9727f93197222ab87e26f11/chrome-capture-2026-01-18-1.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f48b6c8698f9d6b2af5ee77af6afdfe360b1c9975c30381505291590082f5a80/SnapInsta.to_AQO4uamLnPGgnGH2TThYK1CQ7dmHUtKgvjAATf4up5Jc5aTPgTlKSQH7ShRoeoibT6zbIxl6jmwhwzOsZHyiRfm_-ezgif.com-video-to-gif-converter-1.gif" data-mid="243449477" border="0" src="https://freight.cargo.site/w/720/i/f48b6c8698f9d6b2af5ee77af6afdfe360b1c9975c30381505291590082f5a80/SnapInsta.to_AQO4uamLnPGgnGH2TThYK1CQ7dmHUtKgvjAATf4up5Jc5aTPgTlKSQH7ShRoeoibT6zbIxl6jmwhwzOsZHyiRfm_-ezgif.com-video-to-gif-converter-1.gif" /> <img width="429" height="720" width_o="429" height_o="720" data-src="https://freight.cargo.site/t/original/i/71b60872386ef717a50f6d1ef7da4169ebe85cf01446d34308225ef8140d2fc9/chrome-capture-2026-01-18-2.gif" data-mid="243449355" border="0" src="https://freight.cargo.site/w/429/i/71b60872386ef717a50f6d1ef7da4169ebe85cf01446d34308225ef8140d2fc9/chrome-capture-2026-01-18-2.gif" /> <img width="423" height="720" width_o="423" height_o="720" data-src="https://freight.cargo.site/t/original/i/56206b0e2f6c1a20444994f2e3db22a57e90692516c10a9d3f7576563630bb74/chrome-capture-2026-02-19.gif" data-mid="245084686" border="0" src="https://freight.cargo.site/w/423/i/56206b0e2f6c1a20444994f2e3db22a57e90692516c10a9d3f7576563630bb74/chrome-capture-2026-02-19.gif" /> ︎ Close Friends LaunchIn September of 2024, we launched Close Friends on Instagram, adding iconic lovers of the brand such as Gabby Windey, Evan Ross Katz, Bowen Yang, and much more. Since launch, we have used the space as a way to tease future launches, give exclusive access to product launches, and provide custom discount codes for our community. <img width="1022" height="918" width_o="1022" height_o="918" data-src="https://freight.cargo.site/t/original/i/f68819c4c44baf815331540c6717cd965b67832f66253e76d94eb1c2c9a5602d/Screenshot-2026-01-18-at-3.41.32PM.png" data-mid="243449549" border="0" src="https://freight.cargo.site/w/1000/i/f68819c4c44baf815331540c6717cd965b67832f66253e76d94eb1c2c9a5602d/Screenshot-2026-01-18-at-3.41.32PM.png" /> <img width="499" height="654" width_o="499" height_o="654" data-src="https://freight.cargo.site/t/original/i/ae176bec3e9d243e0a72c97edbcbec3fef3e1eeec14089083dc2c98f1eda6c7c/chrome-capture-2026-01-18-3.gif" data-mid="243449571" border="0" src="https://freight.cargo.site/w/499/i/ae176bec3e9d243e0a72c97edbcbec3fef3e1eeec14089083dc2c98f1eda6c7c/chrome-capture-2026-01-18-3.gif" /> <img width="480" height="862" width_o="480" height_o="862" data-src="https://freight.cargo.site/t/original/i/526d1315164fe2f2b0c85f349b7f191085402fb032b661264448b5908612eda9/Screenshot-2026-01-26-at-9.37.15AM.png" data-mid="243969731" border="0" src="https://freight.cargo.site/w/480/i/526d1315164fe2f2b0c85f349b7f191085402fb032b661264448b5908612eda9/Screenshot-2026-01-26-at-9.37.15AM.png" /> <img width="868" height="920" width_o="868" height_o="920" data-src="https://freight.cargo.site/t/original/i/cbe04208ef5097407f66b6ca7a8015172bc08d5df96b55fe5ea0303e420b9c5d/undefined.png" data-mid="243449558" border="0" src="https://freight.cargo.site/w/868/i/cbe04208ef5097407f66b6ca7a8015172bc08d5df96b55fe5ea0303e420b9c5d/undefined.png" /> <img width="866" height="954" width_o="866" height_o="954" data-src="https://freight.cargo.site/t/original/i/1a61b7c2f2a2d9418ab1ed5a8023298e0ae753f8193be648c929bb90d98aae36/undefined-1.png" data-mid="243449557" border="0" src="https://freight.cargo.site/w/866/i/1a61b7c2f2a2d9418ab1ed5a8023298e0ae753f8193be648c929bb90d98aae36/undefined-1.png" /> <img width="765" height="800" width_o="765" height_o="800" data-src="https://freight.cargo.site/t/original/i/e82c6b6aab70fdcaeaff52549d3392d42eb45f55eb2da07137f002ea9d9f4bb5/undefined.jpeg" data-mid="243449608" border="0" src="https://freight.cargo.site/w/765/i/e82c6b6aab70fdcaeaff52549d3392d42eb45f55eb2da07137f002ea9d9f4bb5/undefined.jpeg" /> <img width="778" height="800" width_o="778" height_o="800" data-src="https://freight.cargo.site/t/original/i/76e0d85d8d25745fcdd58527bb68d7179ebef88ebdf48cf756d46c84a21685ee/undefined-1.jpeg" data-mid="243449611" border="0" src="https://freight.cargo.site/w/778/i/76e0d85d8d25745fcdd58527bb68d7179ebef88ebdf48cf756d46c84a21685ee/undefined-1.jpeg" /> ︎ Diet Coke Lime 🍋‍🟩In 2025, Diet Coke Lime made its long awaited return. With scroll-stopping visuals in feed, gathering community excitement, and the help of our Director of Diet Coke breaks, @hauskris, and creator, @avericamille, lime is back and better than ever. More to come 👀 Diet Cherry Coke 🍒Cherry Diet Coke is back and here to stay! To highlight the iconic Diet Coke Break moment, our Director of Diet Coke breaks, @hauskris, helped us announce the return in a fun, campy, social film. https://gracereinhold.com/introducing-simply-pop Thu, 27 Feb 2025 16:04:40 +0000 grace reinhold https://gracereinhold.com/introducing-simply-pop Simply Pop 🫧 Client: Simply Role: Senior Art Director Introducing Simply Pop 🫧 — The Coca-Cola company’s first ever prebiotic soda. Made with real fruit juice and no added sugar, Simply Pop brings a refreshing new option to the fast-growing prebiotic beverage category.Launching with Coca-Cola’s first ever social-first, influencer-led campaign, we’ve been able to get people excited for the juiciest new soda on the block. Pop over to @drinksimply on IG and TikTok 🍓🍋‍🟩🍊🍒🍍 53.57M total social impressions&nbsp; | 7.9X+ increase in shares | 18X+ increase in engagements Tease Launch Sustain <img width="4132" height="5165" width_o="4132" height_o="5165" data-src="https://freight.cargo.site/t/original/i/f6a1a4e20ab111dff7fb790761f2e46e05110c279ae578d4d70eee31260c9aec/lime1.png" data-mid="228430341" border="0" src="https://freight.cargo.site/w/1000/i/f6a1a4e20ab111dff7fb790761f2e46e05110c279ae578d4d70eee31260c9aec/lime1.png" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/736f85140db8687a8f57b5a4ee5be2bd8f81dcc20e21ebd6c35e1cf2e3ea07f8/_MGL7494_EDIT.jpg" data-mid="228430191" border="0" src="https://freight.cargo.site/w/1000/i/736f85140db8687a8f57b5a4ee5be2bd8f81dcc20e21ebd6c35e1cf2e3ea07f8/_MGL7494_EDIT.jpg" /> <img width="4156" height="5195" width_o="4156" height_o="5195" data-src="https://freight.cargo.site/t/original/i/6830b4e77bdb48941911cc4ce0e78d9039493dffcb06efb4270b6a02ce539e9f/orange3.png" data-mid="228430342" border="0" src="https://freight.cargo.site/w/1000/i/6830b4e77bdb48941911cc4ce0e78d9039493dffcb06efb4270b6a02ce539e9f/orange3.png" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f603654f4fec94b70a40f50e2a3af23a23ced55d7c0eaa52ea51abac054ebafe/fruit-punch.png" data-mid="228517323" border="0" src="https://freight.cargo.site/w/864/i/f603654f4fec94b70a40f50e2a3af23a23ced55d7c0eaa52ea51abac054ebafe/fruit-punch.png" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ebf3b03f35fd488534c49330cdef0b265e8fa43cfee3bc5d68a31f7fcae5c55e/orange.png" data-mid="228517320" border="0" src="https://freight.cargo.site/w/864/i/ebf3b03f35fd488534c49330cdef0b265e8fa43cfee3bc5d68a31f7fcae5c55e/orange.png" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/545f3b2d236ddee3124ba680d5cec141d784666a5c4e0fed50a1f6d130b35826/strawb.png" data-mid="228517319" border="0" src="https://freight.cargo.site/w/864/i/545f3b2d236ddee3124ba680d5cec141d784666a5c4e0fed50a1f6d130b35826/strawb.png" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc0015dfa87b2468b45f875f29655880f630e9f5682c3e294736b6d5989c7dfe/lime.png" data-mid="228517322" border="0" src="https://freight.cargo.site/w/864/i/fc0015dfa87b2468b45f875f29655880f630e9f5682c3e294736b6d5989c7dfe/lime.png" /> <img width="864" height="1080" width_o="864" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39ca6160dd33db6fd4c9afd845d287fd00b32031a6cb3b9c9d48c2c6a2f42106/mango.png" data-mid="228517321" border="0" src="https://freight.cargo.site/w/864/i/39ca6160dd33db6fd4c9afd845d287fd00b32031a6cb3b9c9d48c2c6a2f42106/mango.png" /> ︎ We created social-first content to launch the @drinksimply TikTok and sustain the Instagram feed, making each account a place for unique, fit for platform content. ︎ New flavor launches&nbsp; https://gracereinhold.com/minute-maid-zero-sugar Tue, 27 Feb 2024 22:58:01 +0000 grace reinhold https://gracereinhold.com/minute-maid-zero-sugar it sells itself 🍋 Client: Minute Maid Zero Sugar Role: Art DirectorConsumers are overwhelmed with decision fatigue. With great taste and zero sugar…Minute Maid Zero Sugar is one decision that requires zero effort. In fact, it pretty much sells itself. So our spokesperson, Jon Hamm, had to learn to do less (zero to be exact) to sell more. 🍋🌱 What’s even less effort than selling Minute Maid Zero Sugar? Selling the seeds. We created Minute Maid Zero Sugar seed packets and scattered them around LA, Chicago, and NYC, encouraging people to grow their own lemon trees resulting in less effort for us. However, seeing as the average lemon tree takes 7-15 years to grow, they might as well drink our juice while they wait. Check out our IG @minutemaid for more seeds in the wild.&nbsp; <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/daf6b7015066717a1e235d035a821953c7aafe9566543e1ce4ff9f72eb85bed5/Carousel3.png" data-mid="208306479" border="0" src="https://freight.cargo.site/w/1000/i/daf6b7015066717a1e235d035a821953c7aafe9566543e1ce4ff9f72eb85bed5/Carousel3.png" /> <img width="3024" height="3780" width_o="3024" height_o="3780" data-src="https://freight.cargo.site/t/original/i/2654f7bfcfb62edd099f41c231971e5031fb8f0f9ce6384117a8bea61f53a03e/IMG_7165.png" data-mid="208306489" border="0" src="https://freight.cargo.site/w/1000/i/2654f7bfcfb62edd099f41c231971e5031fb8f0f9ce6384117a8bea61f53a03e/IMG_7165.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/0bf1c40efd63621149ad2a1677384bc218bc910e343e1e14abcc29b48fb385ef/Carousel4.png" data-mid="208306478" border="0" src="https://freight.cargo.site/w/1000/i/0bf1c40efd63621149ad2a1677384bc218bc910e343e1e14abcc29b48fb385ef/Carousel4.png" /> <img width="3024" height="3780" width_o="3024" height_o="3780" data-src="https://freight.cargo.site/t/original/i/293ae9ee09eeb7a92f92198acec0ea69b7d73793e58cf0a93b68bb06dc8b2d23/IMG_7143.png" data-mid="208306487" border="0" src="https://freight.cargo.site/w/1000/i/293ae9ee09eeb7a92f92198acec0ea69b7d73793e58cf0a93b68bb06dc8b2d23/IMG_7143.png" /> <img width="1512" height="1512" width_o="1512" height_o="1512" data-src="https://freight.cargo.site/t/original/i/952b1af1f555d332e52b201548814093631143ce50b64b36fd2ce0e8d3f1de18/Carousel6.png" data-mid="208306480" border="0" src="https://freight.cargo.site/w/1000/i/952b1af1f555d332e52b201548814093631143ce50b64b36fd2ce0e8d3f1de18/Carousel6.png" /> <img width="3024" height="3780" width_o="3024" height_o="3780" data-src="https://freight.cargo.site/t/original/i/1ef1f8be2b4061706ddf3da0ca4e73649795cfa390bce913f2b266c545d0eb1b/IMG_9010-1.png" data-mid="208306488" border="0" src="https://freight.cargo.site/w/1000/i/1ef1f8be2b4061706ddf3da0ca4e73649795cfa390bce913f2b266c545d0eb1b/IMG_9010-1.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2ab64e5d597b503820345939c03b11b8414a56fd88b064a2c17db3ae556a7564/IMG_7653-2.JPG" data-mid="208306496" border="0" src="https://freight.cargo.site/w/1000/i/2ab64e5d597b503820345939c03b11b8414a56fd88b064a2c17db3ae556a7564/IMG_7653-2.JPG" /> <img width="962" height="1290" width_o="962" height_o="1290" data-src="https://freight.cargo.site/t/original/i/c3bdfefaf715801f7fcc19323a763463357720349e6fbfb5ba59f413247baf0a/Screenshot-2024-04-04-at-4.01.37PM.png" data-mid="208306637" border="0" src="https://freight.cargo.site/w/962/i/c3bdfefaf715801f7fcc19323a763463357720349e6fbfb5ba59f413247baf0a/Screenshot-2024-04-04-at-4.01.37PM.png" /> <img width="962" height="1251" width_o="962" height_o="1251" data-src="https://freight.cargo.site/t/original/i/72b84808008645acf41b58d1887eda5393ce92ccae550ce7d067da18e47209f8/Screenshot-2024-04-04-at-4.01.44PM.png" data-mid="208306638" border="0" src="https://freight.cargo.site/w/962/i/72b84808008645acf41b58d1887eda5393ce92ccae550ce7d067da18e47209f8/Screenshot-2024-04-04-at-4.01.44PM.png" />