The Last Coke in the Desert
Client: Coca-Cola
Role: Senior Art Director
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Client: Coca-Cola
Role: Senior Art Director
"La Última Coca-Cola del desierto" 🥤🏜️
A saying used in Mexico to describe people who think too highly of themselves.
To celebrate 100 years of Coca-Cola in Mexico, we set out into the desert to find the true meaning behind the phrase. Instead, we met Pedro and Josefina, Maria and Áugustin, Noemi and her daughters. Shopkeepers in Mexico's most remote deserts, keeping Coke cold in their small tiendas despite relentless heat.
Tribeca Film Festival | Winner, Best Commercial
Cannes Lions | Gold Lion Outdoor / Silver Lion Brand Experience + Activation / Bronze Lion (Campaign) Industry Craft / Entertainment Shortlist / Shortlist, Entertainment
New York Festivals | Silver, Branded Content and Entertainment: Craft / 3x Shortlist
London International Awards | Bronze, B2B / Bronze, Billboard
OBEI Awards | Silver, International OOH
A saying used in Mexico to describe people who think too highly of themselves.
To celebrate 100 years of Coca-Cola in Mexico, we set out into the desert to find the true meaning behind the phrase. Instead, we met Pedro and Josefina, Maria and Áugustin, Noemi and her daughters. Shopkeepers in Mexico's most remote deserts, keeping Coke cold in their small tiendas despite relentless heat.
Tribeca Film Festival | Winner, Best Commercial
Cannes Lions | Gold Lion Outdoor / Silver Lion Brand Experience + Activation / Bronze Lion (Campaign) Industry Craft / Entertainment Shortlist / Shortlist, Entertainment
New York Festivals | Silver, Branded Content and Entertainment: Craft / 3x Shortlist
London International Awards | Bronze, B2B / Bronze, Billboard
OBEI Awards | Silver, International OOH
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Case Study
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