The Last Coke in the Desert
Client: Coca-Cola
Role: Senior Art Director
Client: Coca-Cola
Role: Senior Art Director
"La Última Coca-Cola del desierto" 🥤🏜️
A saying used in Mexico to describe people who think too highly of themselves.
To celebrate 100 years of Coca-Cola in Mexico, we set out into the desert to find the true meaning behind the phrase. Instead, we met Pedro and Josefina, Maria and Áugustin, Noemi and her daughters. Shopkeepers in Mexico's most remote deserts, keeping Coke cold in their small tiendas despite relentless heat.
A saying used in Mexico to describe people who think too highly of themselves.
To celebrate 100 years of Coca-Cola in Mexico, we set out into the desert to find the true meaning behind the phrase. Instead, we met Pedro and Josefina, Maria and Áugustin, Noemi and her daughters. Shopkeepers in Mexico's most remote deserts, keeping Coke cold in their small tiendas despite relentless heat.
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Case Study
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